NEAT Goods
AI-assisted e-commerce storefront
Overview
NEAT Goods is a direct-to-consumer store for durable, everyday apparel and accessories, with an AI shopping assistant embedded directly into the browsing experience to answer sizing, stock, and product questions without a live agent.
The Challenge
The starting point was a generic, template-feel storefront with no way to answer common pre-purchase questions (sizing, stock, care instructions) without opening a support ticket, quietly costing sales from undecided shoppers.
The Solution
We designed and built a storefront with an AI assistant wired into live inventory and product data, so it can answer sizing and stock questions accurately, suggest products by intent, and surface the right promo code at the right moment. Spotlight product carousels and trust badges reinforce purchase confidence above the fold.
On mobile
NEAT Goods was designed mobile-first, since most of its real-world usage happens on a phone screen.
